J Beverly Hills products are created by celebrity hairstylist Juan Juan, founder of Juan Juan Salon, a Beverly Hills landmark. Juan Juan is famous for saying, “Everyone is beautiful, I just make it obvious.” The product line for both men and women not only provides a reliable performance for creating and maintaining style but also nourishes and protects the hair. The products are all organically-infused with the highest quality botanicals and essential oils that are sulfate-free and paraben-free and color safe. This product line is one you can trust – the rich and famous certainly do!